About the Supply Chain Rock stars
The Supply Chain Rockstars with Bart De Muynck and Will Haraway
What is it?
The Supply Chain Rockstars with Bart De Muynck and Will Haraway is a new podcast series featuring the most influential and visionary personalities in supply chain. The show is built around 2 long standing supply chain experts who also have an immense passion for music. Every episode will have a special industry guest who will share career lessons, thought leadership, current supply chain challenges and innovations, and of course, tell us their favorite music and/or instrument.
Who hosts it?
Bart De Muynck profile: Bart De Muynck is an Industry Expert and Thought Leader with over 30 years of Supply Chain and Logistics experience. Bart has worked for major international companies such as EY, GE Capital, Penske Logistics, PepsiCo as well as several Tech companies in Europe, Australia and the United States. Bart spent 8 years as a VP of Research at Gartner and most recently served as the Chief Industry Officer at project44. Bart is a sought-after speaker who is currently advising multiple companies and industry organizations in Logistics through Bart De Muynck LLC. Bart is also the Head Thinker at Better Supply Chains and a leadership member of CSCMP's Executive Inner Circle and Supply Chain Leaders in Action. Bart is a music fanatic (ex-guitar and trumpet player), avid attendant of music concerts, has a passion for cooking and a wine enthusiast. Bart lives with his wife, 2 children and 2 dogs in Keller, Texas.
Will Haraway profile: Will Haraway is a Co-Founder and Chief Content Officer at LeadCoverage, specializing in marketing, communications, and reputation management. With 20 years of executive experience in B2B Technology Marketing, Haraway is a certified analyst relations practitioner by the Knowledge Capital Group. He has worked with companies like Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global to improve their brand reputations through effective marketing strategies. Haraway's expertise includes .net, advertising, brand management, budgeting, copywriting, and public relations, among other areas. He is known for his strong, persuasive, and results-based relationship-building skills within the audience of internal stakeholders, customer base, and key external material as well as Tom Petty covers.
Who is the audience?
Anyone in supply chain that is interested in learning more about supply chain from thought leaders and/or have a passion for music. Advertising and invites can be very targeted or can be opened widely via social media.
MEET THE HOSTS
Will Haraway
Co-Host & Co-Founder, LeadCoverage
Will Haraway has spent his career at the intersection of supply chain and story — the place where market disruption meets the companies brave enough to explain what it means.
As co-founder of LeadCoverage, Will and partner Kara Brown built the first go-to-market consulting firm purpose-built for the supply chain industry. LeadCoverage works with freight brokers, logistics technology companies, and 4PLs to turn market-making moments — tariff shocks, regulatory shifts, capacity crunches — into thought leadership that moves markets.
Will is also a lifelong musician, performing in Atlanta, GA venues alongside his younger brother in The Sundogs. He's a regular presence at conferences like Manifest and TPM, where he's as likely to be found on stage as in a hallway conversation that becomes someone's next big idea.
He lives in Atlanta, rides his bike every other day, and believes the Grateful Dead understood freight cycles better than most economists.
Bart De Muynck
Industry Thought Leader with more than 30 years of experience
Bart has worked for Logistics Companies, Manufacturers, Technology Companies, Consulting Companies as well as the Leading Research & Advisory Company.
Working in Finance, Operations, Technology and Research as well as experience as an Executive, gives Bart unparalleled expertise and insights.
Bart A. De Muynck is a prominent figure in the supply chain industry, known for his work at Gartner and project44.
Bart A. De Muynck has made significant contributions to the industry through his research and expertise in supply chain technology and visibility solutions. He has been instrumental in advocating for the adoption of real-time visibility tools and data-driven insights to enhance supply chain operations.